ASI Organizational Map
The Foundation — Ottawa Charter for Health Promotion (1986)
“Health is shaped not by healthcare — but by the conditions in which people are born, grow, live, work, and age.”
Upstream Health
Act on root causes before crisis
Social Determinants
Income · Housing · Education · Food · Connection
Health in All Policies
All government decisions are health decisions
Mental Health Promotion
Build conditions for wellbeing before problems develop
Whole of Society
Health needs everyone at the table
Population Health
Why are some communities healthier? What can policy change?
A year-round, bilingual hub connecting people and evidence to advance upstream policy and community action across Atlantic Canada.
NB · NS · PEI · NL — the only organization doing this work consistently, bilingually, and over the long term in the region.
Founded
2003
Incorporated
2008
Mental Health Focus
Since 2014
Provinces
NB · NS · PEI · NL
Languages
EN + FR
Governance & Team
Board of Directors
Malcolm Shookner
Board · Archive Review Lead
Patsy Beattie-Huggan
Co-Founder · ASI Coordinator
Susan Hartley
Board Member
Maggie Snow
Board Member
Nathalie Boivin, PhD
Board Member
Tadiwa Ronald Rushambwa
Board Member
Brian Kelly
Board Member
Gage Sabattis
Board Member · Eskasoni NS
Emyn Hayden
Board Member · St. John's NL
Ujunwa Aja-Onu
Board Member
Board members are a key — and currently underused — comms channel. The 2026 toolkit directly addresses this.
Staff & Operations
Patsy Beattie-Huggan
ASI Coordinator / Co-Founder
Mizuho Miller
ASI Project Manager
Lordslove Ngonge
Communications & PR
Luciana Quiroa Paredes
ASI 2026 Program Coordinator
Maureen Kerr
Consultant
Nikki Mackinnon
Bookkeeper
+ Canada Summer Jobs hire (incoming) · Comms
Cove Consulting
External comms & web partner · 12+ years · Social media, branding, bilingual website, strategy
Advisory Committee
Lori Mayne
Chair · Journalist · Federation of Municipalities · Recommended 2026 media lead
Full member list to be compiled.
Their Role — Advancing the “WHY”
- Amplify upstream health messages in their own networks
- Weave ASI themes into their sector communications
- Support media with their credibility and voice
- Op-ed opportunities — ASI drafts, they publish
Policy Influencer Sub-Committee
Opens doors with unions & policy organizations → workshop team takes over → next door
Projects & Programs
All projects are grounded in ASI’s 2022 Policy Brief — “A Mental Health in All Policies Framework for Atlantic Canada” — calling for upstream investment, knowledge mobilization, and whole-of-government action.
PEI Upstream Project
Promoting Mental Health on PEI. Implementing the Policy Brief. Shifting mental health into all policies. Social marketing & measurement phase just beginning — running to March 2027.
Budget includes:
- Communications specialist
- Workshops across PEI
- Policy influencer outreach
- Social change measurement (baseline → 2027)
Menopause in PEI
Focus groups on perimenopause & menopause. A Health in All Policies example — employment, healthcare, community support all play a role.
Children's Program
Workshops for children. Grocery cards & supplies from local donors. Don’t ask Atlantic Superstore too late this year.
ASI 2026 Policy Forum
40th anniversary of the Ottawa Charter. Keynote: Dr. Liane Comeau (grew up in NS, now leads IUHPE globally). Opening Plenary: Chief, Île River Barra — polycrisis at the local level.
ASI Knowledge Hub
20 years of upstream health leadership made permanently searchable.
Living Archive: Every theme, speaker, event — bilingual
AI Search Layer: Ask a question, get an answer — not links
Stakeholder Toolkit Home: Board & advisory tools — always current
External Partners, Funders & Media
Current Funders
PHAC
$250K · PEI Upstream Project
Michelle Harris-Genge
$15K · Menopause Project · Director, Social Dev & Seniors / Women's Secretariat
Innovation PEI
Existing relationship · Strong near-term prospect
Media & Comms
CBC PEI
Key outlet · Radio slot available at launch
The Guardian
Previous Patsy interviews
Journal Pioneer
Regional reach
IUHPE
Dr. Comeau's org · International angle
Sector & Policy
Federation of Municipalities
Lori Mayne's employer
Community Sector Network
Hailey [TBC] · Comms referrals
Sean Casey's office
Federal amplification
Susie Dillon
Standing Committee on Health
Rotary Club
Children's program proposal in
Knowledge Hub Prospects
ACOA
Up to $100K · Digital adoption
Health Canada
$25–75K · HiAP alignment
SSHRC
$10–50K · University partner needed
McConnell Foundation
$25–100K · Systems change
Lawson Foundation
$10–40K · Healthy communities
Health in All Policies in action — two ASI projects on PEI
INSPIRE
Why this work matters
Annual themes · Keynote talks · Policy quotes · Patsy’s recorded conversations · Ottawa Charter 40th
CONNECT
People & community
Speaker spotlights · Youth Leadership Program · Testimonials · ‘Why I attend’ stories
ACTIVATE
Register, share, attend
Registration CTAs · Countdown posts · Board toolkit · ASI Insider Email weekly
EDUCATE
The language of upstream health
Upstream explainers · Health in All Policies · Menopause findings · Plain-language glossary
Campaign Timeline — April to August 2026
April
Registration open · Keynote (Dr. Comeau) · New branding launch
May
Speaker spotlights · YLP applications · Early bird deadline
June
‘Why I’m attending’ · Full program release · Testimonial video
July
Countdown · Maximum sharing effort · Subsidies deadline
August
Event week · Live content · Capture for 2027